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Why Online Listings Matter More Than Ever Right Now
Our real estate agents are glad to do everything we can to help our clients and community during the COVID-19 outbreak. We are practicing responsible social distancing and various other measures as prescribed by local, state, and federal authorities.
Since the state of West Virginia has designated real estate an essential service, Morgantown homes for sale and other homes in our area are still being shown. However, real estate agents must take appropriate precautions at every phase of the process.
That includes adapting property marketing to a drastically different world.
Selling Homes in the Age of Coronavirus Means Going Online
According to a National Association of Realtors survey conducted in mid-March, 48% of real estate professionals polled noticed a dip in buyer interest compared to the same time last year. Fewer buyers are in the marketplace and some listings are being delayed.
At the same time, agents are suspending in-person open houses in many parts of the United States. Safety concerns and complicated new rules can be challenging for agents to balance.
At a time like this, a strong online strategy is essential. Compelling online property listings – including great photos, detailed descriptions, and virtual tours – are the heart of any such strategy. Here's why online listings matter more than ever this season:
- They Keep Everyone Safe
First and foremost, good listings keep buyers and sellers alike safe. When buyers can check out properties online, it means less travel for everyone involved. There's no need to gather in groups. Without a listing, a home is essentially invisible. - They Ensure You Can Stay Focused
In many areas of the U.S., open houses are shutting down because no buyer wants to take the risk. Even if someone signs up to attend a showing, the news headlines they see between now and then could discourage them. Online listings save time and energy for sellers and their agents. - They Help Sellers See the Process
Sellers who are still moving forward on a transaction during coronavirus typically have a deeply important reason to do so, such as a career-related move that won't wait. Online listings offer sellers the opportunity to see the reach and impact of their home marketing at a glance. - They Can Build Excitement in a Home
Done well, online listings aren't a pale imitation of an in-person visit. On the contrary, they can get buyers more excited. Photos and videos give you the chance to selectively guide a viewer's attention to a property's unique features. That can help buyers feel more invested. - They Persuade Buyers to Move Forward
Many buyers are on the fence about going ahead with their plans as it is. When they see a terrific online listing, it helps give them confidence that they can pursue their goals safely. That can make the difference between finding the perfect buyer and losing them for good. - They Can Mean Transactions Close Faster
Almost every aspect of buying a home can be conducted online. That even includes most of the paperwork. Finalizing a home sale takes only a few minutes as a "drive-through" closing from the buyer's car. But the cornerstone of all of it is the listing: Without it, the rest doesn't get done.
Yes, some sellers might consider putting off their listing. However, those with pressing reasons to take action now should take heart: A spectacular online property listing is one of the first and best steps to achieving the sale you want, even at a time like this.
Experts don't know when the coronavirus pandemic will subside, but a safe sale doesn't have to wait. For advice, contact us.
Bill Porter, Broker
(304) 612-3746207 Aurora Dr
Morgantown, WV 26508
WEST VIRGINIA LICENSES BROKER WVB240300963
AGENCY 010271-00
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Office License No. 010271-00